The digital signage network in the Coop Pronto store chain is opening up to third-party advertising – it will become part of the Neo Advertising portfolio. The agency will start marketing the network, which initially comprises of 161 stores with one screen each, from the 18th of April. Coop Pronto TV will use a new…More

Neo Advertising has prolonged and extended its partnership with Coop Immobilien, the property division of the Coop group. The contract covers the marketing of digital advertising installations in the shopping centres owned and managed by the group in Switzerland. This agreement strengthens Neo Advertising’s network in malls – the company markets a total of 620…More

Dirk Hülsermann has announced that he is leaving his role as Neo Advertising’s Director Business Development. After three years with the group, he will take over a management position in a new company as of January 1st. Dirk is a well known figure of the European Digital Media industry, being the President of OVAB Europe.

The most famous market in Barcelona, La Boqueria, has been fitted with a wall of nine 47” screens, under an initiative taken by Corporació Catalana de Ràdio i Televisió (Catalan Radio and Television Corporation), the Institut Municipal de Mercats de Barcelona (Barcelona Municipal Markets Institute) and the Traders Association of La Boqueria. The installation is…More

Roi Iglesias is the new CEO of Neo Advertising Spain. He will be responsible for strengthening the company’s position in the region and for promoting new digital media experiences combining digital signage, social media and mobile. Roi is a specialist in digital communication and retail marketing. In the past, he has worked in various digital…More

BlueFox has just announced several new agreements which have recently been signed either directly or through its network of partners. Spain has been an important growth area for the company, which now supplies content via TMT Factory for Telefonica Music (50,000 screens planned by 2012), ALSA (300 buses), Alooha (30 screens in shopping centres) and…More

Traffic, the static poster company specialised in shopping malls, has acquired Neo Advertising Canada. The new company will be called Neo-Traffic, which was already the name for the joint marketing operation which the two companies put in place in 2008. With this move, Neo-Traffic enters the digital signage sector, adding 500 screens to its portfolio…More

Neo Advertising, which won a five-year contract to operate digital signage networks at Geneva Airport at the beginning of the year, has planned the launch for mid-September. The announcement was made by Florian Maas, the new Sales & Marketing Director of the Neo Media Group during the PRI Conferences at Digital Signage Expo. There will…More

Neo Advertising Italia has just added two new advertisers for its digital signage network in the Media Markt and Saturn chains. Samsung and Mediaset Premium, the pay TV package run by the Mediaset group, have signed a one-year deal to advertise on the network’s 19,000 screens.

Nielsen is now including advertising expenditure in Neo Advertising Italy’s digital signage estate in its AdEx index. The network includes the 19,000 screens of Media Wold Live and Saturn Live [fr], as well as the 38 screens in the Autogrill network. This is not the first DOOH advertising proposition covered by Nielsen Italy – it…More