Swiss group Neo Advertising is certainly one of the best known pure DOOH players in the market. In its heyday, the group, which was created in 2003, had operations in some fifteen countries spread across three continents (Europe, North America and Asia) and operated over 100,000 screens. Hit hard by the economic crisis, Neo has…More

Dirk Hülsermann has announced that he is leaving his role as Neo Advertising’s Director Business Development. After three years with the group, he will take over a management position in a new company as of January 1st. Dirk is a well known figure of the European Digital Media industry, being the President of OVAB Europe.

Traffic, the static poster company specialised in shopping malls, has acquired Neo Advertising Canada. The new company will be called Neo-Traffic, which was already the name for the joint marketing operation which the two companies put in place in 2008. With this move, Neo-Traffic enters the digital signage sector, adding 500 screens to its portfolio…More

Neo Advertising has won the digital advertising concession contract for Geneva International Airport (GIA). This new contract, awarded after a competitive tender process, will see the installation of advertising and non-advertising screens during the second quarter of 2010. The digital signage system will be deployed in certain boarding rooms, in the reserved area as well…More

Neo Media Group has decided to scale down its development plan and, as a direct consequence, to abort its US operation with immediate effect. Christian Vaglio-Giors, CEO Neo Media Group commented, “In one of the most important recessions the industry has faced for the last 30 years, it is important for a young media company such…More

Etienne Reignoux, Chief Development Officer of Neo Media Group, revealed some insights on the future of BookingDooH during his presentation. The online booking platform could develop in one of two directions: – A strategic alliance with a third party which would increase the asset base, making the offer more attractive to networks – A white…More

eyeDooH, an offshore content creation service for digital out-of-home media launched by Neo Media Group in July 2009 [fr], has announced its first long term contract for DooH content repurposing. After a pilot period, eyeDooH signed a 24 month agreement with Neo Advertising Switzerland (also part of Neo Media Group) for their DooH retail network…More

Neo Media Group expands in Asia with the opening of an office in Jakarta. The office will operate Neo Advertising’s first project in the country, the Mall of Indonesia (MOI), and also explore new opportunities for growth. Built on 17 Ha land and surrounded with 4500 apartments and shops, it is the largest Multi Complex…More

No surprise. Neo Media Group has announced that it yesterday made the decision to stop its commitment to ASG Media. “ASG Media has already been under strong financial pressure prior to Neo era. We did a lot of work with the great British team to improve the bottom line but all our efforts and achievements…More

Dirk Hülsermann (37) will become Group PR Manager at Neo Media Group, on top of his existing responsibility as Director Business Development International. This will be effective as of today. Dirk Hülsermann will report directly to the board of Neo Media Group. “We are pleased to take advantage of Dirk’s great competencies, experience and relationship…More