DOOH ad exposures are seeing marked growth, according to The Nielsen Company’s recent Fourth Screen Network Audience Report. In the last quarter of 2010, the average minute audience for adults 18+ across 12 participating location-based networks was up nearly 250 percent, compared to the eight location-based networks measured during that same period one year ago….More

Gas Station TV now exceeds 26 million monthly impressions, according to its last Nielsen Pocketpieces study. The company expects to soon hit the 27 million monthly impression mark, due to new stations coming online this week.

According to Nielsen’s Fourth Screen Network Audience Report for Q1 2010, health club networks drew 25% more monthly video exposures among adults 18+ compared to the fourth quarter of 2009. The increase was consistent across other key demographics, including among males and females age 18-34 and 18-49. Overall, the place-based video networks included in both…More

Nielsen has released “The Fourth Screen Network Audience Report”, its first ever syndicated report that measures location-based video media networks and enables direct comparisons with other video networks, including TV and Internet. The inaugural report measures ad exposures by 10 networks in venues like cinemas, bars and restaurants, health clubs, petrol stations, and hotels. Measurements…More

Nielsen is now including advertising expenditure in Neo Advertising Italy’s digital signage estate in its AdEx index. The network includes the 19,000 screens of Media Wold Live and Saturn Live [fr], as well as the 38 screens in the Autogrill network. This is not the first DOOH advertising proposition covered by Nielsen Italy – it…More

Dallas-based indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, has announced the results of a Nielsen audience study. The study shows that approximately 80 percent of diners view the network during their visit, 53 percent of viewers recalled one or more ads on the network and on average 65 percent of viewers recalling an ad…More

Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks. Samsung PROM, that uses TruMedia Technologies’ solution, is an integrated content-management solution for digital signage that allows users to change contents in real-time based on measured audience…More

According to Nielsen, advertising expenditure across all Italian media declined by -13.9% in 2009. Postering (-25.4%) suffered the biggest decline, followed by press (-21.6%), television (-10.2%), radio (-7.7%) and cinema (-4.4%). During the same period, Internet grew by +5.1% and Out of Home TV (+0.2%) remained flat.

Research from Nielsen shows that POSTV’s Supermarkt TV network helped to significantly increase sales of Grocery and Fresh products in 2009. Since the introduction of Supermarkt TV in March 2008, each advertiser on the network has access to a report, which tracks sales during the four weeks prior to the broadcast and the actual campaign…More

Nielsen Media Research’s new study finds that 65 percent of mall traffic views the Smart Screens in the Adspace Digital Mall Network, up from 47 per cent as seen in the same study done in April 2007. Overall impressions increased 30 per cent compared to 2007. Adspace attributes the increase in viewing to a number…More