Jens Ohlig, Director of Analytic Consulting at Nielsen Media Research, presented the results of OVAB Europe’s first research on the impact of an in-store network at the recent OVAB Europe Conference. The study was done on the Neo Advertising network deployed in the German supermarket chain Edeka. Two parameters were measured: the impact on shoppers…More

Total spending on advertising across all media in Italy during the first semester was €4,482 m, down by 17% in comparison to the same period last year, according to Nielsen. Only two media saw an increase in spending – Internet up by 7.9% and Out Of Home TV (i.e. the Telesia networks) up by 1.5%….More