The Outdoor Media Centre (formerly the Outdoor Advertising Association) announced today that DOOH revenues passed the threshold of £100m for the first time, reaching £101m (€117m) in 2010. This puts digital at a share of 11.4% of all outdoor advertising revenues for the full year.     

The Outdoor Advertising Association (OAA) has reported double digit growth for Digital Out of Home (DOOH) revenues in the first quarter of 2010. According to the industry body’s figures, DOOH revenues between January and March rose 11% year-on-year to £19.06m, up from £17.14m in the same quarter last year. These figures are just half a…More

Media research company Screen Digest is predicting a 20% increase in advertising investment in DOOH in the UK for 2010. Despite the difficulties of last year, DOOH advertising increased by 10% in 2009 according to the OAA (compared to growth of +57% in 2008 and of +42% in 2007). The year was “saved” by a…More