OMG Outdoor (Omnicom Media Group) has joined OVAB Europe (Out-of-Home Video Advertising Bureau Europe) The German OOH media agency will take part in the association’s efforts to develop standardised audience metrics for out of home digital displays.

OVAB Europe has a new member: Digisky, a privately held company established in 2004 with offices in Russia and Ukraine. Digisky provides end-to-end digital signage solutions to more than 50 clients in the CIS market including: METRO CC, OBI, Castorama, IKEA, Selgors CC, Bin Bank, Dream House, Okey, Orange Fitness, City Fitness, Real, Mega Shopping…More

The next Content Day organised by BlueFox and our friends at DailyDooh will happen sooner than expected. Rendezvous for content agencies interested in sharing their experiences in London this coming May 17th, the day just before Screenmedia Expo 2011.

Two Munich-based companies have just joined OVAB Europe: software solutions publisher memedia and the integrator, Smart TV-Networks. This brings the total number of members of the association to 21.

Yesterday, Guillaume de la Tour and his BlueFox team hosted the second Content Day, in cooperation with OVAB Europe. Following on from a first meeting in London, Paris was chosen as the second venue for this meeting focussed on content. Some thirty participants turned up for discussions prompted by presentations from BlueFox, Carlipa, Dagobert, Futuramedia…More

OVAB Europe is now expanding its reach into the Middle East and North Africa (MENA).  Abu Dhabi-based AD Media Digital Out of Home (AD Media DOOH), whose Al Barq Digital brand operates a DOOH network in the largest shopping malls in the UAE, is the first member to join the association in the region. “Digital…More

Dirk Hülsermann has announced that he is leaving his role as Neo Advertising’s Director Business Development. After three years with the group, he will take over a management position in a new company as of January 1st. Dirk is a well known figure of the European Digital Media industry, being the President of OVAB Europe.

Al Barq Digital, with support from OVAB Europe, has announced its intention to mobilise the MENA digital media industry with the creation of an OVAB organisation in the region. “Its mission will be to raise awareness and build reputation for Digital Out of Home as an independent and accepted medium within the media landscape; as…More

Some brief notes about the OVAB Europe conference, brilliantly organised by Invidis: – Invidis expects to see a drastic reduction in the value of CMS solutions : the budget for content management and distribution software used in digital signage projects will decrease by 55% by 2015. – Amscreen, already present in petrol stations and health…More

Ooh-tv will be attending OVAB Europe’s 4th Munich Digital Signage Conference 2010 this coming Tuesday October 19th. The event is expected to attract 400 digital media professionals from all over Europe. A booklet presenting the various topics to be covered has been published by our colleagues at Invidis and can be read here.