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Platt Retail Institute

Something Old, Something New, Something Borrowed, Something Blue for Green & Black’s Royal Wedding digital outdoor campaign

28 April 2011 21 h 30 min

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Green & Black’s have produced a tactical one-day Royal Wedding campaign which will run across all London Rail D6s on Kate and William’s wedding day 29th April. The digital outdoor campaign will reach the public travelling to and from the wedding celebrations in London and was booked with JCDecaux through Posterscope and PHD. The tactical…More

UK: The Guardian uses JCDecaux’ Digital Screens for WikiLeaks Headlines

1 December 2010 16 h 38 min | 1 Comment

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The Guardian is running a campaign on JCDecaux’s network of D6 screens in rail stations in London to alert commuters to the latest Wikileaks headlines. The campaign was booked through PHD and Posterscope and will be regularly updated, using multiple creatives. Today’s creatives include “What the Bank Governor really thought of David Cameron" and "Washington’s…More

UK: Cadbury’s Easter Campaign on Amscreen’s Forecourt Network

23 March 2010 11 h 16 min

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Cadbury‘s Creme Egg is helping UK count down to Easter, Creme Egg-style, with daily creative changes on Amscreen‘s Forecourt network of digital screens across the country. The animated campaign, which started on Monday 22nd March and runs on over 620 screens across Amscreen’s forecourt network, shows a queue of Creme Eggs jostling to be the…More

UK: YouTube Promotes Its New “Shows” Section With Interactive Storefront Ad

11 January 2010 10 h 54 min

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Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More