Heineken has extended its recent TV campaign in Taiwan with an interactive digital OOH operation. It features a large outdoor LED screen installed on a building covered in a sheet in the beer brand’s colours, and instructions on the ground inviting passers-by to position themselves correctly to be able to interact. But interact with what?…More

To promote the launch of the UK edition of the Huffington Post, Out of Home communications agency Posterscope, creative agency MBA, media agency Total Media, OOH media owner JCDecaux and technology provider LocaModa have partnered to create and implement a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand. The OOH campaign,…More

Out-of-Home communications agency Posterscope, in conjunction with media agency Carat, and JCDecaux, commissioned a ‘live graffiti poster’ in Old street (London) for Vauxhall’s innovative Facebook competition – the final part of the new Corsa ‘Street Style’ campaign. The online activity, planned by Carat and created by Marvellous, invited the UK public to paint, using an…More

To illustrate the potential of NFC, Out-of-Home communications agency Posterscope, together with Nokia, O2, Proxama and JCDecaux have launched the UK’s first NFC-enabled poster campaign to promote the release of 20th Century Fox’s forthcoming blockbuster X-Men First Class, starring James McEvoy. Each site has a pre-programmed NFC chip affixed to the rear of the poster…More

Within minutes of Manchester United winning the English football championship, the Premier League’s sponsors, Barclays, congratulated the team with a campaign on JCDecaux’s Transvision screen at Manchester’s Picadilly station. The operation was coordinated by Posterscope and Walker Media. [Click on the picture to enlarge it]

Green & Black’s have produced a tactical one-day Royal Wedding campaign which will run across all London Rail D6s on Kate and William’s wedding day 29th April. The digital outdoor campaign will reach the public travelling to and from the wedding celebrations in London and was booked with JCDecaux through Posterscope and PHD. The tactical…More

For the release of new Aero Caramel, 10 interactive bus shelter screens from JCDecaux Innovate invited the public to take the ‘love-a-bubble’ test. Running in London, Manchester, Birmingham, Glasgow, Nottingham, Sheffield and York the 42” screens tested the public with dilemmas such as, “Your best friend declares their undying love to you. Do you a)…More

Piers Morgan’s new weeknight CNN chat show, that launched yesterday (18 January), will be supported by an outdoor campaign that uses time-sensitive messaging and multiple creatives, targeting international travelers at roadsides and at airports. The digital Outdoor campaign will include a week-long campaign on JCDecaux’s Torch on the M4, reaching people travelling to and from…More

The Guardian is running a campaign on JCDecaux’s network of D6 screens in rail stations in London to alert commuters to the latest Wikileaks headlines. The campaign was booked through PHD and Posterscope and will be regularly updated, using multiple creatives. Today’s creatives include “What the Bank Governor really thought of David Cameron" and "Washington’s…More

VOGUE and WIRED today launch a week long digital outdoor campaign, using CDecaux’s Transvision screens, previewing the newly launched December issue iPad app content in 12 national rail stations. The campaign was planned and booked through M2M and Posterscope. VOGUE will kick start this, their first ever rail station digital outdoor campaign, with a one-day…More