VOGUE and WIRED today launch a week long digital outdoor campaign, using CDecaux’s Transvision screens, previewing the newly launched December issue iPad app content in 12 national rail stations. The campaign was planned and booked through M2M and Posterscope. VOGUE will kick start this, their first ever rail station digital outdoor campaign, with a one-day…More

For the Société Générale Bank, Posterscope has just undertaken what was the first major multi-channel DOOH campaign in France The operation, which was designed to promote the bank’s car-purchase loan plan during the International Car Show, used the 310 Médiatransports screens in the Paris Metro and the 3,400 screens in the Bimedia TV network deployed…More

DOOH represents less than 1% of all OOH spending in France, according to Benoit Régent (Marketing Director of Posterscope), who was speaking at the Digital Media Conference at Viscom Paris. The main reason being the lack of possibilities – only less than a dozen agencies have propositions that could interest an advertiser (on a national…More

For the launch of its new autumn series of programmes, RTL, the N°1 radio in France, will undertake the first digital signage campaign to make full use of the flexibility of the digital screens in the Paris Metro. Everyday from 6 pm until the Metro closes, the MédiaTransports screens will inform Parisians about the guests…More

Posterscope, the worlds’ leading out-of-home communications agency, is hosting the Maximising the Appeal of DOOH to Advertisers and Media Buyers conference at the next Screenmedia Expo Europe. What you will learn: • Some key global trends & differences • Consumer-centric insights and their influence on DOOH media • How advertisers have taken advantage of DOOH…More

Cadbury‘s Creme Egg is helping UK count down to Easter, Creme Egg-style, with daily creative changes on Amscreen‘s Forecourt network of digital screens across the country. The animated campaign, which started on Monday 22nd March and runs on over 620 screens across Amscreen’s forecourt network, shows a queue of Creme Eggs jostling to be the…More

BMW is taking ownership of Limited Space’s shopping mall Ad HD network (giant screens of up to 110 sq/ft with full audio) to help promote its new BMW 5 series. The campaign, in conjunction with Posterscope and Vizeum, runs from this week for three weeks, and will include the flagship malls Cabot Circus and Liverpool…More

Twentieth Century Fox’s latest release Percy Jackson & The Lightning Thief is being brought to life on the streets of London this week through the world’s first outdoor ‘Real 3D’ ad campaign. Developed by Twentieth Century Fox in association with Clear Channel Outdoor’s Create division, 3D Exposure and Hyperspace (Posterscope), the campaign enables consumers to…More

Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More

Prestige products distributor Kenneth Green Associates (KGA) has booked an outdoor campaign on JCDecaux’s digital and iconic sites for Paul Smith Parfums. The brand will be the launch advertiser on the Première 450 opposite London’s Westfield shopping centre, a site that reaches 640 thousand consumers every two weeks. The creative will also run on 20…More