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Platt Retail Institute


USA: Outcast Changes Content Providers and Takes Ad Sales In-house

26 August 2009 10 h 57 min | 1 Comment

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Outcast, one of the US leaders in digital signage networks on petrol pumps, has just altered its content strategy. The operator has terminated its exclusive agreement with NBC Universal and will now be showing programmes from CBS,  CNET and Home Decoration channel HGTV. Outcast wants content with a closer fit to its advertisers, and so…More