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Platt Retail Institute

USA: Bulzī to Deliver Real-time Audience Measurement to RMG Networks

21 November 2011 13 h 04 min

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Bulzī Media has been selected to deliver real-time micro-audience measurement capabilities to RMG Networks’ Digital Place-Based Media networks, consisting of more than 130,000 digital screens. The partnership allows RMG to measure and report audience in any Designated Market Area (DMA) or local geographic region on their networks.  Over the last several months, RMG has participated…More

USA: RMG Networks Partners with PopSugarTV and CityBuzz

15 November 2011 23 h 10 min

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PopSugarTV and CityBuzz will deliver content for RMG’s Taxi Entertainment Network. PopSugarTV is an online premium video source for women ages 18-40 whereas Citybuzz selects the best in upscale restaurants, nightlife, shopping, entertainment, hotels and exploration activities in every major city in the United States. RMG’s Taxi Entertainment Network features screens located in the back…More

USA: RMG Networks Expands Fitness Network

21 October 2011 14 h 05 min

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RMG Networks and REACH Sports Marketing Group have announced a partnership allowing RMG to bundle both companies’ health club media assets. This move increases the scale of RMG’s Fitness Entertainment Network to 900 clubs and 17 million monthly viewers. This new inventory also allows RMG to offer brands a localized health club media solution that…More

USA: Reach Media Group Acquires EMN Worldwide

12 April 2011 10 h 42 min | 1 Comment

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RMG Networks has acquired Executive Media Network Worldwide (EMN), a leader in airport executive lounge media. EMN controls virtually all of the place-based video media assets in the United, Continental, Delta, US Airways, Alaska, as well as the US based inventory for the KLM, Lufthansa, and Air France executive airline lounges. EMN also has rights…More

Review of 2010: #3 The Top 10 DOOH Operators of the Year

12 January 2011 9 h 10 min | 1 Comment

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Today Ooh-tv presents its TOP 10 DOOH Network Operators of 2010. Here are those that have made the biggest impact on their respective markets: 1. RMG  Networks (USA) The San Francisco-based company has continued its multi-sector development at a strident pace. In 2010, the company invested in the health sector, with the acquisition of Pharmacy…More

USA: RMG Extends Point of Care Network to 1,700 Screens

24 August 2010 15 h 00 min | 2 Comments

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Reach Media Group (RMG) has announced that it has just concluded two exclusive deals which strengthen its position in the Health Care market. The company is effectively taking over the national ad-sales activities of both the Pharmacy Health Network (owned by Cardinal Health) and Everwell, a network deployed in doctors’ waiting rooms. These two new…More

USA: RMG Networks and MTV Sign Sales and Marketing Agreement

27 July 2010 8 h 03 min | 2 Comments

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RMG Networks (RMG) and MTV have announced an exclusive partnership that extends the companies’ sales and marketing reach through mtvU, MTV’s college television network, and across RMG’s place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines.  As part of the agreement, RMG Networks will…More

USA: Yahoo! Chief Marketing Officer Joins RMG Networks Board of Directors

19 July 2010 22 h 47 min

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RMG Networks has announced that Elisa Steele, executive vice president and chief marketing officer at Yahoo!, has joined the company’s Board of Directors. At Yahoo! Steele oversees the company’s global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy, privacy, community affairs and related central teams….More

USA: RMG Networks Doubles Fitness Club TV Audience

14 June 2010 20 h 48 min

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RMG Networks (RMG) announced today that Nielsen Media Research’s ongoing study of  RMG’s Fitness Entertainment Network reported nearly 18 million ad exposures for a typical campaign in March 2010.  These viewership levels almost double the Q4 2009 averages which were included in Nielsen’s inaugural “Fourth Screen Report” published earlier this year. This audience growth is…More

USA: RMG Networks Appoints Suzanne La Forgia as Head of Sales

8 June 2010 8 h 55 min

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RMG Networks (RMG) has appointed Suzanne La Forgia to Executive Vice President of Advertising Sales. La Forgia will be responsible for all RMG media sales efforts, as well as managing the company’s sales operations function. She will be based at the company’s New York City offices and report directly to Garry McGuire, CEO of RMG…More