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Platt Retail Institute

Fund Raisings: Ram Gets £1M, Access 360 Media Secures $12M, rVue Raises $2.6M

13 January 2011 12 h 22 min | 1 Comment

dollarsde

Here are the last funding operations that we have spotted over the past days: In the UK, RAM has completed a placing in order to raise £ 1 million (€ 1.2 million). This funding will be used to invest in the Iconic Screen roll out in Ram Vision. In the US, DOOH networks operator Access…More

USA: OmniCom’s Robert Chimbel Joins rVue’s Board of Directors

29 July 2010 12 h 00 min

rVuelogo

rVue has announced the appointment of Robert Chimbel to its Board of Directors. “For the past ten years, Chimbel has held several high-level executive positions for Omnicom Group, Inc.. Since January 2006, he has served as CEO of The Component Group, a consortium of marketing communications companies that he created, consisting of three interrelated marketing…More

USA: TracyLocke and rVueTM Announce Digital Out-of-Home Alliance

27 July 2010 8 h 35 min | 1 Comment

rVuelogo

TracyLocke has formed an alliance with rVue under which the Omnicom Group, Inc. agency will use the booking platform to create customized DOOH campaigns. TracyLocke is also requesting its preferred vendors to develop network profiles on rVue’s platform for consideration in future plans.

USA: Booking Platform rVue Now Partners with Park Media

21 July 2010 13 h 59 min | 1 Comment

ParkMedialogo

Park Media has integrated the rVue demand-side booking platform into its digital signage software through an open Application Programming Interface (API). This partnership was developed to simplify and streamline DOOH media planning through a fully automated ad buying process. rVue has already announced similar agreements with Real Digital Media and BroadSign.

Booking Platform rVue Also Integrates with BroadSign, Wants to Expand in Europe

15 July 2010 15 h 00 min | 1 Comment

rVuelogo

BroadSign and rVue announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year. Broadsign-powered networks can now be visible to the advertisers and agencies which use rVue to find DOOH ad inventory that meets their demographic and geographic criteria….More

USA: Real Digital Media Partners with DOOH Booking Platform rVue

14 July 2010 9 h 08 min | 2 Comments

rVuelogo

Real Digital Media (RDM), provider of the NEOCAST SaaS platform for managing digital signage networks, and rVue, a demand-side platform for DOOH media planning and buying, have announced the open integration between the two platforms. “Current and future network operators using NEOCAST are now able to benefit from the automated delivery of location-specific details about…More

USA: rVue Holdings, Inc. Raises $1+ Million

24 May 2010 9 h 29 min | 1 Comment

rVuelogo

rVue Holdings, Inc. has secured over $1 million in a round of financing funded by institutional investors. Simultaneously, rVue Holdings was quoted on the OTCBB exchange trading under the symbol “RVUE”. The financing will support expanded deployment of rVue’s DOOH booking platform, Ad Exchange. Ad Exchange, now counts 49 networks or operators and an estimated…More