Westfield Stratford City, London, probably the largest shopping centre in Europe, was opened yesterday. CBS Outdoor, which won the rights to ad-sales at the site, has installed a completely digital advertising offer, using 100 LCD vertical screens and 4 LED screens (from 20.8 m2 to 127 m2) deployed both inside and outside. The technical installation…More

The University of Deusto, one of Spain’s most prestigious universities, has selected C-nario’s digital signage platform, C-nario Messenger, for its new digital signage networks at the Bilbao and San Sebastian campuses. The first phase of the project, in Bilbao, has already been completed. Thirteen Samsung screens were installed campus-wide, displaying information about various events on…More

Primesight DOOH network Primevision is now running at five stations of Glasgow’s circular subway system. The digital displays are positioned in the public concourse and entry areas, on platform walls, and across the track at the Partick, Shields Road, Hillhead, Buchanan Street and St. Enoch stations. Each unit incorporates an embedded PC, which runs a…More

SapientNitro has developed the first smile-activated vending machine for Unilever, the world’s biggest ice cream manufacturer (Unilever has diverse brands such as Wall’s, Ben & Jerry’s, Good Humor, Breyers and Klondike in its global portfolio). The system features a facial recognition technology which tracks if a person is smiling and measures its smile. It also…More

Samsung achieved an industry record sales of 100,000 Digital Information Display (DID) panels in April 2010, according to company sales numbers. Since it first introduced DID solutions in 2006, in February 2010 Samsung became the first company to exceed 1 million units in accumulated sales. According to market research firm DisplaySearch, the overall market for…More

Neo Advertising Italia has just added two new advertisers for its digital signage network in the Media Markt and Saturn chains. Samsung and Mediaset Premium, the pay TV package run by the Mediaset group, have signed a one-year deal to advertise on the network’s 19,000 screens.

Already announced several months ago, Metrobus has started to deploy its digital signage network in the Paris underground system in recent weeks. It is expected to reach 300 screens by mid-August with a total of 400 planned by the end of the year. The screens, which are installed in the corridors of the main stations,…More

Last year, Samsung Electronics was yet again the leading manufacturer of screens in the digital signage market in France. In a market which grew by 7.6% in volume (Plasma and LCD screens over 32”) in 2009, the manufacturer experienced sales growth of 73% in the period. In the LFD (Large Format Display) market, Samsung had…More

Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks. Samsung PROM, that uses TruMedia Technologies’ solution, is an integrated content-management solution for digital signage that allows users to change contents in real-time based on measured audience…More

Samsung’s interactive point of purchase campaign was awarded  ‘Best Marketing Campaign’ of the year at the 2009 Mobile Content Awards on Sept. 10, which recognized the outstanding achievements of companies active in the mobile content industry. Earlier this year (see here and here), Samsung partnered with Cheil Worldwide and Monster Media to introduce prospective buyers…More