Samsung’s interactive point of purchase campaign was awarded  ‘Best Marketing Campaign’ of the year at the 2009 Mobile Content Awards on Sept. 10, which recognized the outstanding achievements of companies active in the mobile content industry. Earlier this year (see here and here), Samsung partnered with Cheil Worldwide and Monster Media to introduce prospective buyers…More

Samsung and Cheil Worldwide have partnered Monster Media in order to introduce the new Samsung Tocco Ultra Edition to potential buyers in UK. A total of 18 interactive screens (of 46 inches) replicating the interface of the new mobile device have been installed by Monster Media on Carephone Warehouse stores’ windows across the country (mostly…More