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Platt Retail Institute

USA: Titan Installs Digital Phone Kiosks in NYC

6 December 2011 16 h 32 min

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Titan has started a trial bringing digitally-enabled Phone Kiosks to New York’s Times Square. Three kiosks were constructed with digital panels, each capable of delivering HD video and static images. Each ad rotation lasts for seven seconds and contains content from 10 advertisers. “This could be an element of the phone kiosk of the future,”…More

USA: Titan Signs Exclusive Sales and Marketing Deal with TargetCast Networks

8 March 2011 10 h 37 min

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Titan and TargetCast Networks (TCN) have announced a partnership making Titan the exclusive sales and marketing agent for the TCN inventory of 3,500 screens in 1,200 locations. TargetCast Networks will continue as a stand-alone company providing technology, licensing, content, and network operations services. Titan will have the right to license technology in selected distribution channels…More

UK: JCDecaux UK Acquires Certain Titan Outdoor Assets, Including its Digital Operations

18 January 2010 20 h 36 min | 3 Comments

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JCDecaux SA has announced that it has purchased certain assets including the retail and rail advertising business of Titan Outdoor UK Ltd, subsequent to the company being placed in administration. Titan’s digital outdoor operations – i.e. the Transvision network as well as its Digital 6-sheets in shopping malls and railway stations – are part of…More

Titan to Sell Its UK Operation

15 January 2010 10 h 07 min

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As part of its restructuring process, Titan Worlwide is poised to sell its UK Business, according to Mediaweek. It is believed there are at least two potential bids on the table. Titan is thought to be considering an offer from a venture capitalist-backed consortium, as well as a management buyout, led by UK chief executive…More

USA: Chicago Transit Board Approves New Five-Year Advertising Contract with Titan Outdoor

14 December 2009 10 h 17 min

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The Chicago Transit Board has approved a five-year contract with Titan Outdoor, LLC, for the sale and placement of print and digital advertisements throughout the agency’s properties. Previously CTA’s advertising contracts for print and digital advertising were under separate contracts. Under the terms of the print agreement, CTA is guaranteed a minimum of $80 million…More

Titan and MySpace Make Social Media and Digital Out-Of-Home Advertising Converge

13 October 2009 9 h 41 min

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Yesterday, Titan and MySpace launched a three-week joint promotion, called “Step Up to the Mic”. Using Titan’s global network of digital Out-of-Home screens and the vocal power of MySpace’s users in the U.S., U.K. and Ireland, the two companies will give people the opportunity to have their thoughts broadcast on more than 300 digital screens…More

UK: Titan Outoor to Roll Out Over 100 Digital Six-Sheets in Top Malls

16 September 2009 8 h 16 min

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Titan Outdoor UK has announced the launch of digital six-sheets (D6) at premium shopping centres across the UK. Following a trial at Birmingham Bullring and the launch in London rail stations last summer, over 100 screens will be rolled out in malls across the UK from October. Screens are already up and running at Centre:MK….More