Berlin’s most famous department store, KadeWe , is currently running a static poster campaign – on the Wall (JCDecaux) network in Berlin and Potsdam – which features a U Snap element. The campaign is promoting the Wool and Cashmere collections for this coming autumn. Passers-by who scan the posters with their U Snap app are…More

Wall AG launched its first network of digital billboards in Germany last Monday. The network comprises twenty 9m2 “digital City Light Boards” in 18/1 format, located  on Berlin’s arterial roads  – on Kaiserdamm, at Jakob-Kaiser-Platz, near Kurfuerstendamm and around Messe Berlin (Berlin Exhibition Centre). It reaches three million contacts per week. BMW, Nike and Vattenfall…More

JCDecaux has started international deployment of U Snap, by introducing the service to the German market at the beginning of this week. The launch was managed by its affiliate Wall, and featured a partnership with Universal for the release of the new Lady Gaga album. Some 15,000 posters were deployed across the country. When ‘snapped’,…More

This week, Ooh-tv looks back at 2010. Today we focus on the digital out-of-home installations in the public transport sector. Out of the 50+ initiatives we spotted during the course of the year, five stand out in particular: 1. The new Infoscreen (Ströer) network in German railway stations Officially announced in September, the deployment of…More

WallDecaux has just won media giant Axel Springer Group as an advertiser. The press group will advertise its newspapers – Bild (Germany’s leading daily), Welt am Sonntag, Welt Kompakt, Berliner Morgenpost and the Hamburger Abendblatt – on WallDecaux’s traditional poster network in 2011 and 2012. The WallDecaux DOOH network in the Berlin underground will also…More

Some brief notes about the OVAB Europe conference, brilliantly organised by Invidis: – Invidis expects to see a drastic reduction in the value of CMS solutions : the budget for content management and distribution software used in digital signage projects will decrease by 55% by 2015. – Amscreen, already present in petrol stations and health…More

Wall inaugurated its digital signage installation at Berlin’s “U-6 Friedrichstrasse” underground station yesterday. As previously announced, this station is now fitted exclusively with digital formats: 14 Digital City Light Posters (screens in portrait format – 0.81m x 1.44m) have been installed in the corridors, 12 Digital City Light Boards (large screens – 2.4m x 1.8m…More

The new digital signage installation in Berlin’s Friedrichstrasse underground station, supplied by Wall, will be inaugurated in July. In total, 14 Digital City Light Posters (portrait format screens – 0,81m x 1,44m) are fitted in the corridors, 12 Digital City Light Board (large landscape format screens – 2,4m x 1,8m) are fitted on the platforms…More

On July 8th., Wall will unveil the digital signage network currently being installed in a pilot station on the Berlin underground. A video presentation of the installation can be seen on the group’s web-site. This is now the third digital signage network deployed in the Berlin public transport system – with Infoscreen (in over ground…More

JCDecaux SA announced today that it will be able to complete its transaction with Wall AG to become its majority shareholder. JCDecaux received regulatory approval from the German competition authorities to acquire founder Hans Wall and family’s 50.1% stake in Wall AG. The transaction increases JCDecaux’s holding in Wall AG to 90.1%, with Daniel Wall…More