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Platt Retail Institute

UK: YouTube Promotes Its New “Shows” Section With Interactive Storefront Ad

11 January 2010 10 h 54 min

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Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More