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This perfume which has the same smell as a luxury one for only 6 euros is a hit this year!

Bark once, Lidl is hitting the perfume market this time around. In recent months, the famous Discount store has been known to launch affordable “dupes”.

We can notably cite Monsieur Cuisine, which was a great success. Lidl is now embarking on perfumery to compete with the biggest brands.

Lidl a diversifying chain of stores

A few years ago, Lidl had a bad image. The stores were not user-friendly. There was only a small selection in the food section. Today, Lidl no longer wants to let it go and offers everything.

In the weekly catalogs, you can see promotions on linens, clothes, electronics and even tools. Customers have the option of providing everything for an unbeatable price.

Lidl has found that customers are asking for a bigger and richer cosmetics department. This is the reason why the store is launching its range of perfumes. The first customers got to experience them last week, and it only took a few minutes for some to recognize the scents that inspired Lidl.

Customers are won over by the fragrance

Lidl already had its own brands such as “Silvercrest” for home appliances. This time, the brand is launching “Suddenly” for its perfume department. It is possible to go and smell the scents and get them today in most French stores.

Suddenly

If you get the chance to smell the brand’s scents, close your eyes and let yourself be carried away. If you are a perfume lover, you will automatically recognize the scents. “Chalou” makes us think totally of the famous “Chloé” perfume. Likewise, “J’adore” of the Dior brand is represented by “Lovely”. However, it is the “Madame Glamor” which gains the most success since it copies “Coco Mademoiselle” quite well.

The most astonishing remains the sale price: 6 € per unit. When you know that a high-end perfume costs at least 80 euros, you can only be seduced.

The original perfume VS the Lidl perfume

“Madame Glamor” has already been offered in some Anglo-Saxon countries. The British newspaper “The Independent” even went so far as to say that it was impossible to tell the difference between the original perfume and Lidl’s perfume.

To prove his point, he invited female consumers to test them. More than half of the women did not notice the difference. Many even had a preference for Lidl’s scent.

As of yet, no one knows Suddenly’s trade secret. How did Lidl manage to find out the exact recipe of these big brands when it is a secret known to only a few people? Does this low price not hide skin or allergy problems? Nobody knows, but one thing should be noted: the challenge launched by Lidl is a success.

Recently, Lidl was convicted because his Monsieur Cuisine looked too much like the Thermomix. It is time for consumers to go get their perfume. The big brands are certainly not going to let this go unpunished!

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