Samsung presented its vision for the future “Together for Tomorrow” during the pre-show keynote at CES 2022. Jong-Hee (JH) Han, Vice President and Device Experience Division Leader, highlighted the company’s efforts to usher in a new era of togetherness, with customizable experiences that reflect the evolving lifestyles of consumers and innovations that mark progress for both society and the planet.
The company’s “Together for Tomorrow” vision drives positive change and fosters partnerships that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to bring its vision to life by introducing a variety of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.
“I’m excited for them to be part of our vision to learn how innovation can create positive change, to join us and work for tomorrow,” Han said. “These developments will make sustainability part of your product experience. , allowing him to live a more sustainable life, “he added.
Building a sustainable future
At its core, Samsung’s vision for the future is based on what the company calls “everyday sustainability.” It is a concept that inspires the company to put sustainability at the center of everything it does. Samsung has made its vision a reality by adopting new manufacturing practices for low-impact products, packaging that reduces emissions, a more sustainable customer experience, and by responsibly disposing of products at the end of their life cycles.
Samsung’s efforts to reduce carbon emissions throughout the production cycle have also been recognized by the Carbon Trust, the world’s leading authority on carbon footprint. In 2021, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.
Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce daily sustainability into more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than in 2021. The company also revealed plans to expand its use of recycled materials to include mobile products and home appliances over the next three years. .
The company revealed that it will expand the use of recycled materials to also include the inner packaging of the boxes. Now they will be incorporated into the styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, end tables and other useful furniture, will include packaging for appliances such as vacuum cleaners, microwave ovens, air purifiers and more.
Samsung is also incorporating sustainability into the ways customers experience its products. These experiences will be critical to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company made notable improvements to its SolarCell Remote – the first of its kind – that eliminates battery waste with a built-in solar panel that can be charged both during the day and at night.
The perfected SolarCell Remote draws electricity from radio frequencies in devices like Wi-Fi routers. “What’s more, it will be included in more Samsung products, such as new televisions and appliances, with the goal of removing more than 200 million batteries from landfills. When he lines them up, it’s the distance from here, Las Vegas, to Korea, ”Han said.
In addition, by 2025, Samsung plans to make its televisions and phone chargers run on almost zero standby power, so that the products consume almost no power when not in use.
E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to achieve tangible climate action and minimize the environmental footprint of devices throughout their life cycles.
“These are important steps,” Han said, “but we cannot achieve our goals alone. We believe that open innovation and collaboration are key to fight against climate change and protect our environment ”, he added. With this in mind, Samsung announced that its green technologies, such as SolarCell Remote, will be open source, so that others can use them for their new devices as well.
Samsung’s decision to make these technologies openly available reflects a commitment to innovation and everyday sustainability that transcends industries. The collaboration with Patagonia that Samsung announced in the keynote demonstrates the kind of innovation that can result when companies, even those in completely different industries, come together to address environmental issues. The innovative solution companies are designing will help combat plastic pollution by enabling Samsung washing machines to minimize the entry of microplastics into waterways through wash cycles.
“This is a serious problem and we cannot solve it on our own,” said Vincent Stanley, Director of Philosophy for Patagonia. Praising the hard work and dedication of Samsung’s engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we need to help turn the tide on climate change and restore the health of nature.”
“We are delighted with this collaboration, but our work will not stop there,” Han added. “We will continue to explore new partnerships and collaborations, with the goal of addressing the challenges facing our planet.”
Empower users with personalized experiences
Samsung also outlined various ways in which technology is advancing to meet consumer needs. Understanding that each person is unique and wants to personalize their devices to fit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This user-centric approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.
The platforms and displays Samsung introduced at the event reflect the ‘Screens Everywhere, Screens for All’ era Han alluded to at CES 2020. Freestyle is a lightweight, portable display that gives you a cinema-quality experience no matter where you are. . With AI-enabled sound, built-in streaming apps, and a host of useful accessibility features for Smart TVs, The Freestyle can be set up virtually anywhere and projects up to 100 inches.
Meanwhile, Samsung Gaming Hub offers an all-in-one platform to discover and have fun with console and cloud games, and is slated to launch on the company’s 2022 Smart TVs and Smart Monitors. Lastly, The Odyssey Ark is a 55-inch flexible curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch game videos at the same time. .
To introduce more personalized product experiences into consumers’ homes, Samsung announced the launch of more personalization options for its Bespoke line of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, along with over-the-range dishwashers, stoves and microwaves. The company is also introducing new products, such as the Bespoke Jet ™ vacuum cleaner and the Bespoke washer and dryer, to offer consumers more ways to personalize their space to suit their styles and needs.
Samsung is constantly exploring ways to take advantage of personalization to help users get the most out of their devices. The #YouMake project represents the culmination of those efforts that allow consumers to choose and personalize products based on what matters most to them, so that they can enjoy a personalized experience on their devices. Announced in the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life on the company’s smartphones and large-screen devices.
Ushering in an Era of Continuous Connectivity
First unveiled at CES, the new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users full control over their smart home and makes it easy to manage household tasks.
To allow different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, smart monitors, and Family Hub refrigerators. By doing this, you will help make connected life experiences more accessible and ongoing for all.
Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across all brands to give consumers more choice and improve the security of products and services.
“As a global coalition of smart appliance manufacturers, HCA members share the belief that connected ecosystems and digital technology will enable us to further develop product experiences that are stylish, hyper-personalized and truly smart for our consumers,” said Katherine. Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturer with a similar vision of efficiency, interoperability and innovation to come and build with us,” he emphasized.
The keynote Samsung underscored a deep commitment to social responsibility that continues to characterize its approach to innovation. That commitment is not only embodied in the company’s technologies, but also in its dedication to programs that empower the next generation to achieve the changes they want to see in the world. By fostering youth development and building skills for tomorrow’s work environments, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.
“I am honored to share that Samsung’s programs have reached more than 21 million people to empower the next generation.” This is the best tomorrow that we all seek: that people can reach beyond their dreams, with a protected planet so that others can experience its wonders, [y] innovation as the spark of change ”said Han.
For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.